Swimsuit – Macy’s and Perry Ellis

Book: SWIMSUIT

Publisher: Little Brown

Partners: Macy’s and Perry Ellis

Campaign Detail: Cima secured Perry Ellis as a partner who designed a swimsuit specifically for the cover of best selling author, James Patterson. The suit was then sold exclusively at Macy’s who partnered in a promotion for the launch of the book which included a book signing appearance by James Patterson in Macy’s at Harold’s Square.

Just Wright – Baker’s Footwear

Film: JUST WRIGHT

Studio: FOX SEARCHLIGHT

Retail Partner: BAKERS FOOTWEAR

Campaign Detail: All 225 Bakers stores participated in a promotion where the Fit was Just Wright. Stores displayed free standing posters, counter cards, and Sweepstakes entry boxes. Consumers entered for prizes which included a Bakers Shopping spree. Promotion included a strong radio campaign, screening program, and online program.

2012 – Circle K

Film: 2012

Studio: COLUMBIA PICTURES

Retail Partner: CIRCLE K

Campaign Detail: Circle K consumers rushed in to purchase their Survival Meal which included a 2012 Collectors Cup. This special priced bundled offer included a soda, hot dog, and chips. Stores displayed custom posters, danglers, and backlit fountain signs. Designated markets also featured on-site radio events.

The StepFather – Journeys

Film: THE STEPFATHER

Studio: SCREEN GEMS

Retail Partner: JOURNEYS

Campaign Detail: Screen Gems partnered with 900 Journeys stores to deliver a highly targeted and viral campaign. Journeys was integrated into a viral video that was viewed my millions of teens. Journeys ran in-store promos on their TV monitors driving consumers to the site .

The Hangover- Drinkin’ Mate

Film: THE HANGOVER

Studio: WARNER BROS

Partner: DRINKIN’ MATE

Campaign Detail: Drinkin’ Mate, a natural vitamin to prevent hangovers, partnered with THE HANGOVER to support the release of the film. Drinkin’ Mate street teams visited popular bars and clubs in top markets engaging consumers and building awareness for THE HANGOVER. Promo teams dressed in THE HANGOVER T-shirts visited popular bars in 50 markets to interact with consumers. Consumers were given sample packages of Drinkin’ Mate and movie merchandise. Radio events in major markets supported the release of the film. Table tents were distributed to the 750+ bars our promo teams visited.

The Hills – MTV

DVD: THE HILLS

Studio: MTV

Retail Partner: WET SEAL

Campaign Detail: All 330 Wet Seal stores participated in the sweepstakes “Live like a Star in The Hills.” Consumers entered in stores and on Wet Seal’s website. The winners flew to Hollywood and stayed on Sunset Strip, enjoyed make-overs with Hollywood hair and make-up stylists, and received a $500 shopping spree from Wet Seal. Point of Sale materials included: window clings, counter cards, and posters were displayed in fitting rooms.

Metal Gear Solid4 – 180 Energy Drink 7-Eleven

Game: METAL GEAR SOLID4

Publisher: KONAMI

Partners: 180 Energy Drink 7-Eleven

Campaign Detail: Consumers who visited a local 7- Eleven entered for their chance to win the ultimate Home Theater and Gaming System courtesy of one of the all time best game sellers, Metal Gear Solid4. Window clings were posted on refrigerated cases where 180 Energy Drinks were sold. Campaign was supported with national radio, online, and on-site events.

Hillary Duff – Ulta

Album/Artist: HILARY DUFF

Label: HOLLYWOOD RECORDS

Retail Partner: ULTA

Campaign Detail: Promotion helped launch Hilary Duff’s new album by partnering with Ulta. Ulta carries Hilary’s “With Love” fragrance, which helped create the ultimate tie-in. Consumers who visited Ulta salons and stores entered to win a trip to a Hilary Duff concert along with a meet and greet. Point of sale materials were displayed in store, which included fragrance end cap posters and handouts at the cash wrap. The sweepstakes was activated through a TXT campaign – consumers sent text to a specified number to enter. They then received a text confirmation and information about Hilary’s new album.

Superbad – Vans Warped Tour

Film: SUPERBAD

Studio: COLUMBIA PICTURES

Partner: VANS WARPED TOUR

Campaign Detail: The cast from Superbad hit the road in their Tour Bus to tour key markets with the popular Warped Tour. Jonah Hill and others introduced bands, signed autographs, and hung out with fans.

Surfer, Dude

Film: SURFER, DUDE

Studio: OVERTURE FILMS

Promotion Detail: Attractive “Dudes” and “Dudettes” hit popular beaches in surf attire that included a “Surfer, Dude” branded towel and an inflatable surfboard to create buzz for the movie in key markets.    Our duo encouraged people to have their picture taken (girls posed with our Dude and guys posed with our Dudette.) The digital photograph was sent via MMS TXT to the user’s phone with a frame: Surfer, Dude – In Theaters September 2008. The street team also handed out Surfer, Dude drop cards.